Frequently Asked Questions (FAQ)
Social Online Video Advertising Marketplace
- How do I start?
- What Video Formats do you use?
Our System can accept .avi, .mov, .wmv, .asf, .mpg; we output Video Ads as Flash
(FLV/SWF), (soon WMV, Quicktime)
- Does VidAds allow advertisers
to choose the publishers they want?
Yes, this is a self-service platform.
- Are metrics and analysis available?
Yes, performance indicators are available.
- Can I set my own campaign CPM?
Yes, you decide what CPM rate you want and requst to
- Do I need to install software?
No software is needed for advertisers, publishers or agencies.
We do the video encoding on our platform.
- What browser can I use?
You can use all of the main browsers to view the VidAds site.
- Can I control the size of space available as a Publisher?
Yes, as a publisher you control the inventory that you have available.
- If I accept a request can this be changed (e.g. I accepted to run a campaign)
After accepting a request from another party, changes to that agreement can be sent
sent by any party.
- When does the tracking get updated for Ad delivery?
The tracking gets updated in real-time.
- After how many seconds does the Ad impression count?
After 75% of the ad playback.
- Can I link my data to a 3rd party reporting tool?
Yes, we provide the raw data that can be exported in the performance indicator.
- On the ad types: some standard ad sizes are not referenced: 120x600 and 468x60 for
example.
As a private marketplace “Agency” you can manage the banner formats
and sizes you want. E.g. Login with your Agency login, then go to “agency tasks”
> “manage ad type”.
- Is it possible to provide a space where the publisher can upload their
Technical Specifications (doc, pdf or any other…with size limitation) or
enough writing space for that purpose?
Currently we building this functionality.
- Are the Scripts provided by vidAD are compatible with all adservers?
We have tried to be as generic and stick to industry standards as much as possible
with the VidAds platform. The embed script should be compatible with most adservers.
- Who manages the priority for the ads delivery? The publisher or VIDAD…?
We want the publisher to manage the ad delivery. Currently the
publisher
has the ability to “add groups” and to place different “ad space”
in a single group. It shouldn’t be that difficult for us to build a sorting
/ priority order for the ad delivery. Currently we are building this functionality.
for sorting options you would like. E.g. Random, rotating, specific ads based on
day / time, geo targeting etc.
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