About VidAds.tv

The Video Advertising Platform (VidAds) is an online trading and management platform that provides a marketplace where advertisers and publishers buy and sell advertising inventory.
As an advertising platform it is the trusted 3rd party that manages the workflow from selection of video and price (CPM) for the ad all the way to the serving and tracking the ad live on the publisher’s site. It allows users to trade ad inventory freely and transparently similar to how a stock exchange functions. Advertisers and publishers can see the bid and ask prices in real time for their inventories. Any Publishers, Advertisers and Agencies around the world can register. Funds are added from the Advertiser wishing to place their advert on to a Publisher's ad space. Advertisers and Publishers can find each other on the exchange with sophisticated advanced searches that can be stored for future reuse. We have applied Web2.0 social networking paradigms for users on the system to organize the process of finding potential trading partners. Advertisers and Publishers can cluster in groups based around events or self determined criteria and trade at that level.

Once a transaction has completed, VidAds becomes the trusted 3rd party that manages and serves the ad. Using high-performance scalable Ad servers from data centres around the globe, it ensures that ads appear on publisher’s websites without any hiccups or delays.
Publishers get a unique code to request ads from VidAds and can filter ads based on parameters values. Ads are categorized by region, country, genre, campaign, ad format type, start and end date, groups, and CPM. Requests and notifications are sent between advertisers and publishers that only after approval are made active so that changes in ad agreements are verified before going live.

The VidAds platform has been organized into three separate product categories. The first is the open marketplace. The other two product categories allow for agencies to leverage our platform to build their own next generation video ad networks. Agencies can buy a license to package our software off-site or use a private branded marketplace on our hosted servers. By running their own video ad networks, agencies can provide value-added service to niche clients. Within the private marketplace there is the option for an agency to partially open up to more advertisers and publishers from the greater pool.

The business process steps are defined as follows

The VidAds platform has been under development for over a year now and we have created a unique platform that allows online video ads to be traded socially.

After a Publisher registers

An advertiser can request to use a publisher's space, or a publisher can request to use an advertiser’s video and campaign.

The campaign will be live after the request is agreed.

VidAds provides comprehensive management of online video advertising.

In a nutshell, a VidAds is an exchange marketplace for Advertisers, Publishers and Agencies.

Our advertising solution technology combines campaign management, a robust content delivery network to provide a one-stop solution for delivering integrated streaming and digital advertising content across your online media properties.

Whether you're a content owner, Advertiser, Publisher or Agency, our VidAds platform has multi-faceted ad insertion solutions that help you gain better results from your online advertising campaigns.

Video Pre-Roll Ads

The pre-roll ad format consists of video content that is inserted “on-demand” before the selected media content plays.

Media Players for Publishers

The Flash media player can be customised to suit your brand.

Targeted advertising

What sets online advertising apart from traditional media is its ability to deliver your message to a precise demographic. What sets VidAds apart from other ad platforms is that the ad targeting is done socially. You choose the target audience.

Ad Targeting: We provide data analysis and audience segmentation services. We create usage/behavior/interest-based genres.We are an outsourced solution for many companies to serve and track ad campaigns. Performance metrics indicators can be grouped by Publishers defined groups.

Campaign Management

Advertising Services incorporates a full campaign management feature set, inventory prediction tool, and extensive reporting features to effectively track ad campaigns in real-time. VidAds ad serving software tracks the reporting of Advertiser’s Advertising campaign (i.e. the number of clicks, the number of impressions, etc.).
The Advertiser will have access to information regarding the day-to-day activity of an advertising campaign.

You determine which ad is the most profitable for delivery.
The web based user interface fully integrates analytics and targeting modules.
Unlike traditional media, online advertisements can be tracked, measured and reported on, providing tangible evidence of ROI when measuring campaign results.
Active ad campaigns, including number of impressions, click-thru’s and click-thru ratios.

In return, VidAds only charges 15% performance based commission, no setup or monthly retainer fees

With the increasingly video centric Internet, more people are becoming familiar with online digital video advertising.

VidAds is in the process of setting up an online self-service platform for agencies, advertisers and publishers that offers them a substantial marketplace to come together.
Our mission is to establish...

SOCIAL ONLINE ADVERTISING MARKETPLACE

Agencies, Advertisers and Publishers can use VidAds 24/7 opposed to the traditional meetings face to face, which itself would reduce time and cost.

The current problem with video advertising is the consensus agreed on what is sufficient for advertisers to increase their ad buys and increase their campaigns by seeing what is the right ad format, length and creative. The aim behind VidAds is to put that all behind and give space to the social trading of ads and ad space to be completed by people rather than through behavioral targeting algorithms.

All Agencies, Advertisers and Publishers from all industries can use our online trading platform.

VidAds has created a socially operated platform that provides an effective management of ad campaigns art low cost with substantial results.

The Market

The VidAds system was developed to facilitate both the serving and exchange of video ads. Reports overwhelmingly suggest online video advertising is set to boom, but no clear direction or standard has emerged for how it will be done. From the length of an ad to the best practices of accepted usage, this area is ripe with experimentation. The premise behind VidAds is the trading of ads and adspace will be done by people.

Internet advertising is no longer all about paid search. Targeted online video advertising is increasing.

US Behaviourally Targeted Online Advertising Spending ACTUAL AND PROJECTED ANNUAL GROWTH IN REVENUE FOR INTERNET VIDEO ADVERTISING

Source: http://www.emarketer.com/Article.aspx?id=1004989, March 2007, “US Behaviourally Targeted Online Advertising Spending, 2005 – 2011 (millions)”

At the same time, online video advertising will increase as audience engagement continues to be far greater than any other online ad format. Advertising on internet television channels could be worth as much as $10bn (£4.9bn) by 2011 - a rise of $9.6bn (£5.17bn) from $0.4bn. Nearly a fifth (18%) of all internet advertising, which is expected to be $57bn (£30.71bn).

Broadcast TV, Internet and Online TV Advertising Revenues Worldwide ACTUAL AND PROJECTED ANNUAL GROWTH IN INTERNET ADVERTISING COMPARED WITH OTHER MEDIA

Source: eMarketer, May 2007, “Broadcast TV, Internet and Online TV Advertising Revenues Worldwide, 2006 & 2011 (billions)”.

Behavioural targeting helps marketers reach a more engaged audience with fewer ad impressions. Furthermore it helps publishers monetize their "long tail" pages - the non-premium or remnant inventory that either is sold for less money or remains unsold. Even though individuals are often not aware of the process, many tend to find ads targeted by their actions to be more relevant to their needs. Hence the Video Advertising Platform gives us the possibility to fulfil the upcoming behavioural advertising demand, since we are able to offer targeted marketing on all channels by understanding from which country and region users are accessing the site from and which genre and channels are watched.

We run a public marketplace for Advertisers, Publishers and Agencies with our innovative Video Advertising Platform, VidAds.tv. We also create private branded marketplaces for Agencies looking to run their own ad network.

Who is it for?

1. Advertisers want a service that they can use to effectively display their ads to consumers and create brand awareness along with the potential to drive traffic to their sites creating product and service sales. Video ads can be more targeted than traditional TV ads due to the targetability of the Internet and once campaigns are in place, they can be measured more that any other medium.
Generally, when you see an ad served by VidAds on a Web site, our marketplace is used by a client Web site to provide services including ad delivery, reporting or analysis. Advertisers can also take advantage on behavioral targeting which helps advertisers reach a more engaged audience.

2. Publishers want to make money from renting ad space on their sites. They have content and traffic and are keen to display relevant slick looking ads to generate revenue. Knowing that they can change the parameters to request only certain ads allows them to keep Ads related to the content on their sites.
VidAds shall be entitled to require payment in advance from Advertisers looking to run campaigns to drive traffic and sales.

3. Agencies such as Media Planning and Buying agencies already need to manage campaigns for clients and have ad spend budgets that need to be allocated across a range of publishing sites. For the agency, the main benefit of using the Video Ad Platform is that there are settings that let them plan campaigns for different advertisers whilst also seeing what publishers` ad space is available and knowing that each ad display can be tracked and reported on.
We will cater to the ‘Long Tail’ by purchasing left over advertising inventory and combine that with cheap publisher space.

Our Competition

The user experience of a marketplace is of paramount importance, as Advertisers and Publishers have to fit the technology into their workflow. VidAds is structured in a simple open manner so as to complement and extend the existing workflow. The technology provides a platform by which advertisers and publishers can operate together in an efficient manner. It enables Publishers to show targeted advertising on their distribution networks including other websites. Traffic analysis to track measure and understand how and where users access the ads from.
However, most offer systems that are either too bloated or too difficult to use. VidAds simplifies the process by focusing on campaign management and making it easier for advertisers to find ad space with publishers and vice-versa. Through an open extensive architecture, VidAds can plug into other systems and provide a user-friendly layer for both Advertisers and Publishers to exchange advertisements and space. By emphasizing the guidelines set by the IAB (Interactive Advertising Bureau), VidAds upholds the importance of standards in allowing systems to work together.

Our Pricing

Advertisers are charged based on the cost per thousand views (CPM) they agree with the publishers. They are required to credit their Video Advertising Platform accounts so that their video ads are made available to Publishers. Video Advertising Platform offers a revenue share with Publishers of 85%/15% in the publisher's favour.
Agency commission is a standard 15%
If you would like set up a private branded marketplace, please contact us to discuss expected usage.

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